A pop-up shop​​ in Berlin Mitte
Berlin Fashion Network opened up a pop-up store in Mitte, the heart of Berlin, in a bold, rebel, young analog retail experience. Passing costumers are tempted into an underground Berlin lifestyle experience with casual garments and accessories fair-trade produced from local fashion designers with tight connections with the local vibrant electronic music scene.
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Following the industrial look of the dominating architecture with its concrete walls and black pipes on the ceiling, we developed a furniture concept using affordable materials and finishes such as burnished steel and dyed black MDF, which stands in the background involving the user in a nostalgic atmosphere of industrial raw steel and concrete but most importantly letting the fashion collection stand out on it's own with its bold colors.
It was a pleasure to embrace this bold local retail project. Under the direction of Mark Bendow, I designed the wall and mid-room furniture and defined the interior concept.
Design direction: Mark Bendow
Photo: Martin W. Maier
Area: 140 sqm
Year: 2012